The Bullet Point approach makes creating your web content fast and easy!
Get to the Bullet Point is a self-paced, workbook-based mini-course to help time-crunched professionals:
Save time and money
- Write your content faster than hiring a professional writer.
- Do the work yourself, knowing you can bring in a pro for a final polishing at a fraction of the cost of start-from-scratch writing.
Remove stress and overwhelm
- The concise format removes apprehension over writing skills.
- The sequential workbook tells you what to tackle next.
- Proven, kitchen-tested recipes guide you every step of the way.
Improve overall content cohesiveness
- An intentional content strategy makes sure the parts all fit together.
- Facilitate consistent messaging across platforms by repurposing key elements and concepts.
Build confidence
- Relax knowing that your content is easier to scan and digest.
- Feel good about investing in a course that enables you to write all of the content you need to build your basic website.
- Finally, get your website launched (or updated) and off of your list.

Get to the point and
quickly tell your tasty tale
Even when you are:
- Confused about the minimum set of website content you need.
- At a dead end finding the right words to describe your results, successes, and accomplishments.
- Concerned your writing skills are not up to par.
- Feeling awkward showcasing your accomplishments.
- Clueless about how to brag without sounding obnoxious.
- Overwhelmed and don’t have time to write web content.

Everything you need to
write your basic website
Here’s what you get in the mini-course:
- Two comprehensive workbooks with step-by-step instructions to gather the specific, bite-sized, easy-to-digest ingredients that provide value on every page.
- Plenty of detailed examples you can use to model your own content.
- My kitchen-tested recipes to quickly and effortlessly write your website content using bullet lists.
Generate authentic content highlighting your skills and accomplishments,
without appearing boastful, annoying, or obnoxious
Module 1: The Finer Points of Bullet List Content
Learn how to make bullet points work for you to quickly craft on-target content that gets to the point.
Module 2: Score Points with Prospects
Gather client-based ingredients to get clear on your goals, objectives, values, calls to action, and the image you want to present.
Module 3: Claim Your Unique Vantage Point
Gather your value-based ingredients to give readers confidence you can deliver what they need, at the quality level they desire.
Module 4: Win Brownie Points with My Cookbook
Use your custom ingredients to follow my kitchen-tested recipes for building your site pages.
Module 5: Drive Home Your Point
An exhaustive checklist to make sure that what you’re serving is crafted to perfection.
What people are saying…
— Sarah, Content Creator
— Michelle, Copywriter
— Cami, Web Designer
— Steve, Online Course Design Instructor
How do I know if this program is right for me?
This program is right for you when:
You’re a busy, time-crunched business owner who is out of bandwidth…
…and you know your website content still needs to be written.
You want step-by-step guidance from an experienced professional…
…so you can get it right the first time.
You’re ready to attract your “right-fit” audience…
…by acknowledging their pain and showing the transformation you provide.
You want your website content written without spending a fortune…
…and you’re willing to put in the effort.
What you get:
Everything you need to write your website content — once and for all!
Materials include:
- Ingredient prep workbooks.
- Plenty of worked examples you can use to get started.
- Home Page Recipe.
- About Page Recipe.
- Services Page Recipe.
- Why Choose Me? Page Recipe.
- Contact Page Recipe.

Still not sure about the bullet points?
Learn how bullet points generate on-target content that turns prospects into buyers
— Lizzie, UX/UI Designer
— Lori, Content Design Strategist
— Judy, Content Writer
— Tabitha, Editor
You’ve got questions; I’ve got answers
Who is this mini-course for?
- Creatives, including website designers, writers, editors, and graphic designers.
- Coaches, including business coaches, fitness coaches, writing coaches, speaking coaches, course creation coaches, or coaches around any subject.
- Consultants, including professionals who are brought in on specific projects based on their expertise.
- Any other professional who provides a service.
While the materials covered would also apply to selling products, they’re really targeted at selling services.
What if I already have a website?
This mini-course is for anyone starting off with a new website or anyone ready to take their current website content to the next level. You’ll find everything you need to re-write or adjust the content you’ve got now, and you’ll be able to pick and choose the parts that apply to your specific needs.
What exactly is included in the course?
This is what you get:
- Details about bullet points, from punctuation to psychology.
- Workbooks to gather all of your ingredients.
- Home Page Recipe.
- About Page Recipe.
- Services Page Recipe.
- Why Choose Me? Page Recipe.
- Contact Page.
How long should it take me to get through the materials?
I’ve put this course together knowing a motivated student could complete all of it in a weekend. Realistically, some students will only have a small amount of time to work on it per day or per week. Even so, with a commitment of 5 hours per week for 2 weeks, you can get it done. Feel free to work through it at your own pace.
Are you going to make me sit through a series of long, boring videos?
Good news — there are no videos in this course. Everything is written, and you can zoom through it as fast as you want.