Collective Discovery

Get to the Bullet Point

The Bullet Point approach makes creating your web content fast and easy!

Get to the Bullet Point is a self-paced, workbook-based mini-course to help time-crunched professionals:

Save time and money

  • Write your content faster than hiring a professional writer.
  • Do the work yourself, knowing you can bring in a pro for a final polishing at a fraction of the cost of start-from-scratch writing.

Remove stress and overwhelm

  • The concise format removes apprehension over writing skills.
  • The sequential workbook tells you what to tackle next.
  • Proven, kitchen-tested recipes guide you every step of the way.

Improve overall content cohesiveness

  • An intentional content strategy makes sure the parts all fit together.
  • Facilitate consistent messaging across platforms by repurposing key elements and concepts.

Build confidence

  • Relax knowing that your content is easier to scan and digest.
  • Feel good about investing in a course that enables you to write all of the content you need to build your basic website.
  • Finally, get your website launched (or updated) and off of your list.

Get to the point and
quickly tell your tasty tale

Even when you are:

  • Confused about the minimum set of website content you need.
  • At a dead end finding the right words to describe your results, successes, and accomplishments.
  • Concerned your writing skills are not up to par.
  • Feeling awkward showcasing your accomplishments.
  • Clueless about how to brag without sounding obnoxious.
  • Overwhelmed and don’t have time to write web content.

Everything you need to
write your basic website

Here’s what you get in the mini-course:

  • Two comprehensive workbooks with step-by-step instructions to gather the specific, bite-sized, easy-to-digest ingredients that provide value on every page.
  • Plenty of detailed examples you can use to model your own content.
  • My kitchen-tested recipes to quickly and effortlessly write your website content using bullet lists.

Generate authentic content highlighting your skills and accomplishments,
without appearing boastful, annoying, or obnoxious

Module 1: The Finer Points of Bullet List Content

Learn how to make bullet points work for you to quickly craft on-target content that gets to the point.

Module 2: Score Points with Prospects

Gather client-based ingredients to get clear on your goals, objectives, values, calls to action, and the image you want to present.

Module 3: Claim Your Unique Vantage Point

Gather your value-based ingredients to give readers confidence you can deliver what they need, at the quality level they desire.

Module 4: Win Brownie Points with My Cookbook

Use your custom ingredients to follow my kitchen-tested recipes for building your site pages.

Module 5: Drive Home Your Point

An exhaustive checklist to make sure that what you’re serving is crafted to perfection.

What people are saying…

“My bio was sad, soggy alphabet soup. No matter how I tried to rearrange the letters there was absolutely nothing appealing to them. Nor was the message clear. The only thing that WAS clear? I wasn’t landing connections or clients with what I had. Lisa’s recipe enabled me to take my unfortunate alphabet soup story and turn it into sweet success.”
— Sarah, Content Creator
“Get to the Bullet Point makes it easy to write website copy. Lisa walks you through, step by step, how to gather everything you need to write your website copy. It’s so fun putting all the pieces together. I highly recommend this course if you want to create website copy that’s clear, engaging, and helps make sales.”
— Michelle, Copywriter

 

“Lisa is giving you her best recipes for writing website content that converts. I highly recommend this course to make your website connect with the customers you are craving.”
— Cami, Web Designer
“Lisa’s course is worth its weight in gold! Her lessons, recipes, and workbooks helped me confidently create web content that speaks directly to my prospects. If you struggle with writing web content, this course is for you.”
— Steve, Online Course Design Instructor

How do I know if this program is right for me?

This program is right for you when:

You’re a busy, time-crunched business owner who is out of bandwidth…
…and you know your website content still needs to be written.

You want step-by-step guidance from an experienced professional…
…so you can get it right the first time.

You’re ready to attract your “right-fit” audience…
…by acknowledging their pain and showing the transformation you provide.

You want your website content written without spending a fortune…
…and you’re willing to put in the effort.

What you get:

Everything you need to write your website content — once and for all!

 

Materials include:

  • Ingredient prep workbooks.
  • Plenty of worked examples you can use to get started.
  • Home Page Recipe.
  • About Page Recipe.
  • Services Page Recipe.
  • Why Choose Me? Page Recipe.
  • Contact Page Recipe.
“As a website designer, I know the power of well written copy for your overall website strategy. But writing that copy for my *own* website does not come easy or naturally. Lisa helped make my words more persuasive, action-oriented, clear, and concise.”
— Lizzie, UX/UI Designer
“This course is excellent and provides a unique twist to an underused writing tool. Lisa has made the course interesting through abundant examples and interactive activities that guide the student through mastering the bullet point.”
— Lori, Content Design Strategist

 

“Lisa’s course provides an easily digestible, doable guide to build your website content from the ground up. Her examples and step-by-step recipes will have your website set in no time.”
— Judy, Content Writer
“Lisa’s recipes are incredibly easy to follow, and provide simple guidance to organize your skills and services in a way that asks potential clients what issues they may have and how you can help deliver results for them.”
— Tabitha, Editor

You’ve got questions; I’ve got answers

Who is this mini-course for?

  • Creatives, including website designers, writers, editors, and graphic designers.
  • Coaches, including business coaches, fitness coaches, writing coaches, speaking coaches, course creation coaches, or coaches around any subject.
  • Consultants, including professionals who are brought in on specific projects based on their expertise.
  • Any other professional who provides a service.

While the materials covered would also apply to selling products, they’re really targeted at selling services.

What if I already have a website?

This mini-course is for anyone starting off with a new website or anyone ready to take their current website content to the next level. You’ll find everything you need to re-write or adjust the content you’ve got now, and you’ll be able to pick and choose the parts that apply to your specific needs.

What exactly is included in the course?

This is what you get:

  • Details about bullet points, from punctuation to psychology.
  • Workbooks to gather all of your ingredients.
  • Home Page Recipe.
  • About Page Recipe.
  • Services Page Recipe.
  • Why Choose Me? Page Recipe.
  • Contact Page.

How long should it take me to get through the materials?

I’ve put this course together knowing a motivated student could complete all of it in a weekend. Realistically, some students will only have a small amount of time to work on it per day or per week. Even so, with a commitment of 5 hours per week for 2 weeks, you can get it done. Feel free to work through it at your own pace.

Are you going to make me sit through a series of long, boring videos?

Good news — there are no videos in this course. Everything is written, and you can zoom through it as fast as you want.

Download the Mini-Course