Experience deep and wide helps me craft your unique story in a way that sells what you have to offer
20+ years as a Web Diva®. 700+ websites built and launched. 18+ years in Corporate America and start-ups. 20+ years of self-employment. Management positions in engineering, quality, and information technology. It all adds up to a solid grasp of web marketing and messaging for both large and small businesses, that can be applied to help you shine.
Years of professional writing expertise in the web-o-sphere can be leveraged to make you look like a pro as well
My book, Web Diva® Wisdom: How to Find, Hire, and Partner with the Right Web Designer for You, shares the tips and tricks enabling you to choose the right web designer for you, and helps you collaborate to develop the best website for your services and products. I’ve authored 45+ articles on The GoDaddy Blog, discussing many aspects of web design and management, targeted at both small business owners and other web pros. Not to mention numerous pieces of ghost-writing on behalf of clients!
Tender loving care translates into the right words to reach your target market
I take the time to study your brand in-depth, as well as determine the tone that will best help you sell yourself. Nothing tops the in-the-trenches education of telling the stories of clients representing: medical, dental, legal, home services, crafts & hobbies, personal services, professional services, science & technology, fitness & recreation, fine & performing arts, food & beverage, and non-profits.
A two-decade+ career designing and managing websites developed expertise in the behind-the-scenes work that keeps your site healthy
Backup strategies? Check. Security game plan? Gotcha. Uptime monitoring? Under control. The ins and outs of frequent software updates? All taken care of. An ongoing eagle-eye approach and constant diligence all contribute to a more robust site, providing a better experience for your site visitors.
A finely-tuned process, coupled with a comprehensive dashboard of curated tools, keeps the wheels humming
My beloved dashboard is my constant companion: I know immediately which sites need software updates installed, which sites show security warnings, and when downtime strikes. Having daily offsite backups makes recovery a snap. Problems may not be entirely preventable, but they are minimizable. The key is knowing immediately when trouble strikes, and taking swift action. I take care of all that stuff so you can sleep at night.
My laser focus on results frees you from sweating the details
Call me passionately persistent, obsessively perseverant, or fanatically determined to get it done. Those can only be compliments to someone voted Most Organized in her high school senior class. My guiding fixations (er, principles): unwavering commitment to follow-through, a laser focus on results, a strong commitment to my self-mandated Code of Ethics, and 24-hour response time to all emails and calls.