I spent my first 20-year career in Engineering, Quality Systems, and IT, at Silicon Valley leaders including Hewlett-Packard, Logitech, and Quantum. Those roles yielded a solid base in business understanding, client focus, and problem-solving. When the glitzy allure of high-tech management lost its shine, I realized freelance web work was my next step, and I exited Corporate America, stage left.
I laughingly called myself The Web Diva®. It stuck.
Since 1998, the Web Diva® gig has provided a wealth of experience in helping clients tell compelling stories. Designing and launching 700+ websites offered abundant ghost-writing opportunities, and the deep-dive understanding of what makes for a safe + secure system of back-end site maintenance.
Turns out, writing is also my jam. My book, Web Diva® Wisdom: How to Find, Hire, and Partner With the Right Web Designer for You, provides the inside scoop on working with a web pro. Since 2015, I’vw written articles for the GoDaddy Blog, illuminating the processes of the web-o-sphere for both web pros and their clients.
For a number of years, I’ve been running two businesses: website design and maintenance at Collective Discovery, and writing at Much Ado About You!® Although I retired from the web biz at the end of 2021, I’m still enjoying the writing world, with no plans to slow down on that front.
I thrive on interaction with students, especially speaking at Career Day events. Designing the curriculum + teaching the seminar course Women in Science and Technology let me hang out with college students again for 10 years at Ohlone College in Fremont, California.
When I’m not wrangling words and websites, you’ll likely find me wallowing in yarn, fabric, sequins + glitter, while singing along to Broadway soundtracks, and listening for the timer signaling cookies ready to exit the oven.
“Solid technical expertise and business savvy coupled with abundant creativity, wit, and imagination.”
“She helped me bring my vision to life in a clear, compelling, and powerful presentation.”
“You have helped take us to a whole new level, one that I have been putting off for too long.”
“She is quickly able to synthesize information and get back to basics with acute attention to detail.”
“Lisa’s expertise is invaluable because of her ability to understand our vision, hear our needs and translate that into effective tools for business.”
“Lisa asked all the right questions, then guided us through the project, one step at a time, cheerfully and patiently.”